There are many things to consider when designing a website that is both functional and visually pleasing. While many of us many think that such factors are complicated, the basic principles are actually quite simple. Let us take a look at some of the main points to emphasise.
A website needs to be organised in such a way that navigation is made clear and simple. This will include links to additional pages, a brief description of what the site is trying to accomplish and perhaps even a short video that can serve as a guide on what visitors can expect.
Another factor is how long it will take a site to load. Sites that take too long are likely to be passed over for those which respond quicker.
Every site should have contact information in the form of an email, a phone number or even a live chat option.
These three metrics are some of the most important aspects that will allow a website to be appealing and simultaneously useful to those who choose to visit.